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Corporate Photography Tips in 2023

Photo by Harrison Haines

In today’s digital age, businesses must have a strong visual presence to stand out. That is where corporate photography comes into play. Corporate photography, including headshots and architectural elements, is vital for businesses looking to professionally showcase their brand, products, and services. Keep reading this if you want valuable corporate photography tips to help improve any company’s image.

A headshot photographer captures professional headshots of employees for use in marketing materials. These headshots can help clients put a face to a name and build trust with the company. Additionally, architectural elements of a company’s location showcase its unique style and branding to potential clients.

So why is corporate photography important for business? Simply put, it helps them communicate their message visually in a way that words cannot. With the rise of social media platforms like Instagram and Facebook, visually appealing content has become more critical.

Whether capturing headshots of employees or showcasing client events and moments, corporate photography can help businesses create a strong visual presence that resonates with their audience.

Understanding the Difference Between Corporate and Commercial Photography

Photo by Karolina Grabowska

Corporate vs. Commercial Photography: What’s the Difference?

In today’s digital age, businesses must have a robust online presence to stay relevant and competitive. High-quality photos and headshots are essential to any company’s marketing strategy. However, not all business photography is created equal. Companies use two primary types of photography for marketing purposes: corporate and commercial. These photos can capture client events and moments that showcase the company’s brand and values.

Corporate photography captures images that represent a company’s brand and culture. This type of photography includes business portraits and headshots, as well as providing business photoshoot ideas for both internal and external communication. The images are for employee newsletters, intranet sites, press releases, and social media profiles.

On the other hand, commercial photography by a professional corporate photographer aims to sell a specific product or service by showcasing it attractively. This type of photography is for advertising campaigns, billboards, product packaging, and e-commerce websites.

Understanding the difference between corporate and commercial photography can help businesses choose the right type of photography for their client’s needs.

The Importance of Corporate Photography

Corporate photography, including portrait photography, event photography, and headshots, is essential in establishing a company’s brand identity. They provide customers with an inside look into what makes your organization unique and why they should do business with you over your competitors. A smile captured in these photos can also convey warmth and approachability, making your company more appealing to potential clients.

Here are some examples of how companies use corporate photographs, including business portrait photography, business headshots, and event photography:

  • On their website: A well-designed website with high-quality photos, including corporate portraits and corporate headshots taken by a professional corporate photographer, can create an excellent first impression with potential customers. Consider investing in business portrait photography to showcase your team’s professionalism and expertise.
  • In marketing materials: Business portrait photography and headshots are often taken during a business photoshoot to showcase a company’s products or services. A smile can make all the difference in these marketing materials.
  • On social media: Instagram and LinkedIn are great platforms to share business portrait photography, business photoshoot, and business headshots with followers. A helpful tip is to ensure the photos are high-quality and professional-looking.

The Role of Commercial Photography

Commercial photography, with the help of a skilled corporate photographer, is all about showcasing a product or service in the best possible light. It’s an excellent way to grab people’s attention and generate interest in a company’s offerings.

Considerations for Background and Location in Corporate Photography

Corporate photography is an essential aspect of any business’s marketing strategy. It helps create a professional brand image, showcase products and services, and provide visual content for various marketing channels. Background and location are crucial elements that can make or break a photo shoot. Here are some considerations to remember when selecting the background and location for your next corporate photoshoot.s.

Photo by Justin Luck

Avoid busy or distracting backgrounds that take away from the subject.

A cluttered or chaotic background can detract from your subject matter by drawing attention away from them. Corporate photography aims to capture images that convey professionalism and competence; therefore, ensuring that nothing in the frame takes away from these qualities is essential.

Consider using neutral backgrounds such as white walls or solid-colored backdrops. This approach creates a clean canvas where your subject can stand out without distractions.

Consider using natural light and outdoor locations for a more relaxed and approachable feel.

Natural light is often preferred over artificial lighting because it produces softer shadows and warmer tones than harsher synthetic lighting options like fluorescent bulbs. Outdoor locations offer ample opportunities for natural light photography while adding variety to your portfolio.

When shooting outdoors, scout for locations that align with your brand’s message and values. For example, consider shooting in a park or botanical garden if your company is environmentally conscious. An urban setting may be more appropriate if you’re in the tech industry.

Indoor locations with controlled lighting can create a more professional and polished look.

Indoor locations offer more control over lighting conditions than outdoor settings. You can use artificial lighting to create a mood or highlight certain subject matter features.

When shooting indoors, consider using backdrops or curtains to control the background’s appearance. This approach allows you to create a solid-colored background that complements your subject while minimizing distractions.

Always scout the location beforehand to ensure it meets the shoot’s needs.

Scouting the location before the shoot is essential to ensure everything goes smoothly on the photoshoot day. It allows you to identify potential lighting, background, or acoustics issues and adjust accordingly.

When scouting for locations, note any potential hazards, such as uneven terrain or low-hanging branches. Also, check for any permits required for shooting at your desired location to avoid legal issues later.

White Backgrounds: A Classic Choice for Business Photoshoots

White backgrounds are a popular choice for business photoshoots as they provide a clean and classic look that’s perfect for professional portraits and headshots. A white background allows your subject to stand out without any distractions, making it an excellent option if you want to keep things simple and timeless.

However, keep in mind that not all white backgrounds are created equal. Make sure you choose a pure white background with no texture or pattern to avoid distracting shadows or reflections.

Using Props in Corporate Portrait Photography

Using props in corporate portrait photography can add interest and personality to the shot. Props can help tell a story about a company or showcase a brand’s unique character.

For example, if you photograph an executive who loves golfing, incorporating a golf club or ball into the photo could add a personal touch while maintaining a professional look. Alternatively, branded items such as coffee mugs or notebooks can help reinforce your brand identity.

When using props in corporate photography, it’s important not to go overboard. More props can detract from the main subject, cluttering the photo. Focus on one or two key props that enhance rather than distract from the overall image.

Photo by Voyage Pro

Best Practices for Corporate Photographers

To achieve optimal results when working with lighting setups and props in corporate portrait photography, here are some best practices:

  • Use diffusers: Diffusers soften harsh light sources such as direct sunlight or studio lights.
  • Consider color temperature: The color temperature of your lights affects how colors appear in your photos. Ensure your lighting setup matches the color temperature of your camera to avoid color casts.
  • Experiment with angles: Changing the angle of your lights can create different moods and effects in your photos. Try moving lights closer or further away from your subject, or experiment with different angles to achieve the desired result.
  • Keep it simple: When using props, less is often more. Stick to one or two essential items that enhance rather than detract from the overall image.

Proper Lighting in Corporate Photography

Proper lighting is crucial to capture the right mood and tone. Whether taking portraits of employees or capturing images of products, the lighting can make all the difference in creating high-quality photographs that showcase your business in the best possible light.

Photo by Evangeline Shaw

Corporate photographers should understand lighting setups and how to manipulate lights for the best results. Understanding different types of light, such as natural, ambient, and artificial light sources, can help photographers create dynamic images that stand out.

Investing in quality lighting equipment is also essential for corporations looking to produce high-quality business portrait photography. High-end cameras and lenses are necessary, but even the most expensive camera can only create professional-looking photos with proper lighting equipment.

Key Light Placement for Corporate Photography

Key light placement is one of the most critical aspects of lighting in corporate photography. The key light is the primary illumination source on your subject and sets your photograph’s overall mood and tone. When placing your key light, it’s essential to consider factors such as the subject’s position and facial features.

One technique that works well in corporate photography is placing the key light at a 45-degree angle from the subject’s face. It creates depth and dimensionality while also highlighting their best features.

Utilizing Architectural Elements for Dynamic Lighting

Architectural elements can add interest and drama to your corporate photographs’ lighting by creating dynamic shadows and highlights. For example, you can use windows or doorways to create natural leading lines that draw attention to your subject.

Another way to utilize architectural elements is by using them as a backdrop for your subject while positioning lights strategically around them. This technique can create stunning silhouettes that highlight your subject’s shape while adding depth to your photograph.

Flash Techniques for Event Photography

When using flash for event photography, it’s essential to expose correctly and effectively balance the ambient light with artificial illumination. One technique photographers use is bouncing their flash off walls or ceilings rather than pointing directly at subjects which can cause harsh shadows or overexposure.

Balancing Natural and Artificial Light Sources

Balancing natural and artificial light sources is another advanced technique to consider when taking corporate photographs. It involves using natural light, such as sunlight or ambient lighting, and artificial light, such as flash or studio lights.

One way to balance the two is by using a fill light to reduce shadows created by the primary light source. This technique can create a more even exposure while adding depth and dimensionality to your photograph.

Creating Depth and Dimension Through Lighting

Creating depth and dimensionality in your photographs can add interest and realism to your images. One technique photographers use is making a three-point lighting system consisting of a key light, fill light, and backlight.

The critical light illuminates the subject’s face, while the fill light reduces shadows created by the key light. The backlight adds depth by separating the subject from the background. Lens Selection Tips for Low Light and Shallow Depth of Field

Prime Lenses for Better Low Light Performance

One of the essential corporate photography tips is to use prime lenses when shooting in low-light conditions. Unlike zoom lenses, prime lenses do not have any moving parts, which makes them faster and more efficient than their counterparts. It means they can gather more light, improving image quality even in dimly lit environments.

Prime lenses come in various focal lengths, including 35mm, 50mm, and 85mm. The wider the aperture (lower f-stop number), the better the lens performs in low-light conditions. For example, a lens with an aperture of f/1.4 will serve better than one with an f/2.8.

Wide Aperture for Shallow Depth of Field

Shooting with a wide aperture is another critical tip to achieving a shallow depth of field in corporate photography. A shallow depth of field means that only a tiny portion of the image is in focus while the rest falls out of focus or blurred.

Choose a lens with a wide aperture, such as f/1.4 or f/2.8, and set your camera to aperture priority mode (A or Av) to achieve this effect. Remember that using a wide aperture reduces the depth of field; therefore, keeping your subject within the plane of focus is essential.

Longer Focal Lengths Can Help Blur the Background

Using longer focal lengths is another way to blur the background and create shallow depth-of-field effects. The longer the focal length, the shallower the depth-of-field impact becomes.

For instance, if you’re using an 85mm lens at f/1.4 on a full-frame camera and focusing on someone’s face from about six feet away while keeping them framed tightly within your viewfinder – you’ll notice how everything behind them starts to blur out, and their face becomes the focus of the image.

Photo by Headway

Adjust Shutter Speed to Balance Exposure and Depth of Field

Balancing exposure and depth of field is essential when shooting in low-light conditions. One way to achieve this is by adjusting your camera’s shutter speed.

If you use a wide aperture (low f-stop number), more light will enter your lens, resulting in a brighter image. However, this also means that less of your subject will be in focus. To compensate for this, you can adjust your camera’s shutter speed to let more or less light into the camera while keeping the same aperture setting.

Relaxation Tips for Corporate Photographers

Corporate photography can be stressful, especially if tight deadlines or complex subjects are involved. However, photographers must remain calm and composed to capture great shots.

One way photographers can stay relaxed during a shoot is by taking deep breaths and focusing on their breathing whenever they start feeling anxious or stressed out. Another helpful tip is practicing meditation or mindfulness techniques beforehand to have some tools in your arsenal when stress arises.

It’s also important to take breaks whenever needed, especially during extended shoots. That will help prevent burnout and allow you to return refreshed and ready to tackle the next set of shots.

Dealing with People: Tips for Making Your Subjects Comfortable

The following section’ll review some best practices for working with your corporate clients.

Photo by Voyage Pro

How to create a comfortable environment for your subjects

To capture great corporate photos, photographers must create a comfortable environment for their subjects. One way to do this is by establishing a rapport with them beforehand. Photographers can chat with their issues before the shoot begins, ask them about their interests or hobbies, and make small talk so that they feel more at ease.

Another helpful tip is providing clear instructions throughout the shoot. Photographers must communicate what they want from their subjects regarding posing or facial expressions so that everyone is on the same page.

Creating a relaxed atmosphere can also be achieved through music or lighting. Soft background music can help put people at ease while shooting in natural light, or soft lighting can create a calming ambiance.

Build a Conversation with Your Subjects

One of the best ways to make your subjects feel comfortable is by building a conversation with them. Start by introducing yourself and asking them about their day or their work. It will help to break the ice and create a friendly atmosphere.

As the conversation progresses, try to find common ground you can discuss. For instance, if you notice that your subject has a hobby or interest that you share, bring it up in the conversation. That will help to build rapport and make your subject feel more relaxed.

Show Interest in Your Subjects

Another tip for making your subjects comfortable is to show interest in them. Ask about their role, what they do at work, and how they contribute to the company’s success.

You boost their confidence and value by showing interest in your subjects’ work and achievements. It can go a long way toward creating an enjoyable photo session experience.

Note That Your Subjects Are Potential Clients or Friends

It’s essential to keep in mind that your corporate photography subjects are potential clients or friends. Therefore, it’s necessary to approach them with this mindset from the beginning of the session.

Treat each subject as though they are already part of your network or client base. Doing so will naturally create an environment where they feel at ease around you.

Work Towards Making Them Feel At Ease

Finally, always remember that it’s your responsibility as a photographer to make your subjects feel at ease. It means paying attention to small details such as the temperature of the room, the lighting, and any background noise.

Take control of the situation by giving clear instructions and providing feedback throughout the session. That will help your subjects understand what you are looking for in each shot and feel more comfortable in front of the camera.

Hands at Hips Pose: Establishing a Connection with Your Subject

Photo by Mikhail Nilov

What are the Hands at Hips Pose?

The hands-at-hips pose is a classic pose in corporate photography that can help establish a connection between the subject and the viewer. This pose involves placing the hands on or near the hips, which can help reduce tension in the body and create a more relaxed posture.

Using this pose can make your subject appear more approachable and confident. It works well for both men and women, regardless of height or body type. Combined with a slight smile and relaxed shoulders, it can create a natural, engaging look that draws the viewer’s attention.

How to Achieve the Perfect Hands at Hips Pose

To achieve this pose:

  1. Start by having your subject stand up straight with their feet shoulder-width apart.
  2. Instruct them to place their hands on or near their hips while pointing their elbows outward.
  3. Encourage them to relax their shoulders and maintain good posture throughout the shoot. It’s

 Important to note that not all subjects will feel comfortable using this pose immediately. If your subject appears tense or uncomfortable during the shoot, adjust their position slightly until they feel more relaxed.

Other Tips for Using the Hands at Hips Pose

  • Encourage your subject to maintain eye contact with you or the camera.
  • Have them tilt slightly forward or backward to find an angle flattering their face.
  • Experiment with different hand positions – some people may prefer placing one hand on their hip while keeping the other arm relaxed by their side.
  • Consider using props such as briefcases, laptops, or other items related to your subject’s profession to add depth to your images.
  • Don’t be afraid to give direction during the shoot – minor adjustments can make a big difference in achieving the perfect shot.

Shoulder Angling Techniques

Shoulder angling is another technique photographers use in corporate portraits to create a flattering look while maintaining professionalism. Here are some tips on how to use shoulder angling effectively:

  • Position yourself correctly: Stand slightly above eye level with the subject while keeping them at an angle from the camera.
  • Adjust shoulders accordingly: Ask the subject to turn their body slightly towards you while keeping their shoulders at an angle to the camera. It will create a more flattering look while also maintaining professionalism.
  • Pose arms and hands: Ask the subject to place their arms comfortably at their sides or hold a prop, such as a briefcase or a folder, to add interest and depth to the image.

Expanding Beyond Traditional Boardroom Portraits to Capture Unique Shots

In today’s digital age, corporate photography is more important than ever. A company’s online presence can make or break its reputation, and high-quality images are crucial. However, traditional boardroom portraits are no longer enough. To truly capture a company’s personality and brand, photographers must think outside the box and explore new settings.

Photo by Yan Krukau

Capturing unique shots can showcase a company’s personality.

One of the most important things to remember is that every business has its unique identity. While traditional boardroom portraits may be appropriate for some companies, they don’t necessarily capture what makes a business special.

By expanding beyond traditional portrait photography and capturing shots in different spaces, photographers can help businesses showcase their personalities more dynamically. For example:

  • Outdoor images can convey a sense of energy and vitality.
  • Candid photos of employees at work can give potential customers an inside look at the company’s culture.
  • Photos taken in non-traditional settings like coffee shops or parks can add an unexpected twist that sets a business apart from its competitors.

A photo session can include multiple shots in different spaces.

When planning a photo session for a business, thinking about each shot’s message is essential. By taking multiple photos in different settings, photographers can create a cohesive narrative that tells the story of the company.

For example:

  • Start with traditional boardroom portraits to establish credibility.
  • Move on to outdoor shots or candid photos to show off the human side of the business.
  • Finish with creative shots taken in non-traditional settings to add interest and intrigue.

This approach creates a well-rounded portfolio and gives businesses more options when choosing which images they want to use on their website or social media profiles.

Photo by Rene Asmussen

Editing can enhance the final images.

While capturing great shots is important, editing is also a crucial part of the process. Skilled editing can take an already good photo and make it truly exceptional.

Some tips for editing corporate photography include:

  • Adjusting lighting to create a more professional look
  • Cropping photos to focus on key elements
  • Removing distractions like cluttered backgrounds or blemishes on subjects’ faces
  • Enhancing colors to create a more vibrant image

Photographers can ensure that their clients get the best possible final product by taking the time to edit photos properly.

Photo by Voyage Pro

Water Can Be Used as a Reflective Surface to Create Unique Compositions

Water is another creative tool photographers use when taking corporate photos. Photographers can create unique compositions highlighting product features using water as a reflective surface. For example, if you are taking photos of a new smartphone model, you could place the phone on a glass surface with water droplets to create an interesting reflection.

Using Props and Lighting Creatively Can Make Corporate Photography Stand Out

Creatively using props and lighting can make corporate photography stand out. Incorporating relevant props into your photos and using proper lighting techniques can create images that tell a visual story about your products or services.

For instance, if you photograph a new clothing line for an advertisement campaign, you could use props such as mannequins or hangers to showcase the clothes’ design and style. You could also use lighting techniques like backlighting or side lighting to add depth and dimensionality to the clothes.

Camera Tethering Tips for Better Control

Camera tethering connects your camera to a device, typically a laptop or tablet, through a cable. It allows you to have better control over your photos and view them on a larger screen in real time.

Photo by Laura Boccola

Tethering your camera provides several benefits that can enhance your photography experience:

Better Control

When you tether your camera to a device, you gain more control over the settings and adjustments of your shots. You can adjust focus, exposure, and other settings from the comfort of your computer without having to fiddle with buttons on the back of the camera.

Real-Time Viewing

One of the most significant advantages of tethered shooting is viewing images on a larger screen in real time. It allows you to see details that may not be visible on the small LCD screen on your camera. It also helps with composition and framing, as you can see how different angles and lighting affect the final shot.

Saves Time

Tethered shooting reduces the need for constant card changes during shoots. Instead, all images are stored directly on your computer’s hard drive or memory card. That will save time by eliminating interruptions caused by changing cards or running out of space mid-shoot.

Stable Connection

A dedicated tethering cable ensures a stable connection between your camera and device, minimizing connectivity issues during shoots. A stable connection means fewer disruptions and less time spent troubleshooting technical problems.

When Should You Use Camera Tethering?

Tethered shooting is handy for product photography and studio shoots where precise control over lighting conditions is essential. It also works well for portrait sessions where clients want immediate feedback or when working with models who need direction during shoots.

Tips for Successful Tethered Shooting

To ensure successful tethered shooting, consider these tips:

  • Use a high-quality tethering cable to prevent connectivity issues.
  • Keep spare batteries on hand if your camera’s battery runs out mid-shoot.
  • Use a monitor hood to reduce glare and improve visibility when shooting outdoors.
  • Shoot in RAW format to allow for more extensive post-processing capabilities.
  • Use a tripod or other stabilizing equipment to minimize camera shake and ensure sharp images.

Retouching Tips for Corporate Photography

Retouching is an essential part of corporate photography. It helps to enhance the overall image, making it look more professional and polished. However, it’s essential not to over-edit and maintain a natural look.

White Editing

One of the most important aspects of retouching corporate photographs is white editing. This technique involves adjusting the white balance in your images to create a clean and consistent look. You can do this by using the “Levels” or “Curves” tool in Photoshop or Lightroom.

To adjust the white balance, move the slider towards the right until you achieve an even tone across your image. It will help to remove any color casts or inconsistencies in your photograph, resulting in a more professional-looking final product.

Watch this for pro tips on retouching in Photoshop:

Clone Stamp Tool

Another valuable tool for retouching corporate photographs is the clone stamp tool. This tool allows you to remove distractions from the background of your images by cloning adjacent pixels and replacing them with new ones.

To use this tool effectively, select a small area of pixels you want to replace and then click on another place where you want those pixels cloned from. Repeat this process until you’ve removed all distracting elements from your photograph.

Brightness and Contrast Adjustment

Adjusting brightness and contrast can also enhance your photos further. Increasing brightness can make an image appear more vibrant while decreasing it can create a more muted effect.

Similarly, increasing contrast can make an image appear sharper while decreasing it can soften its appearance. Experiment with different brightness and contrast levels until you find what works best for each photograph.

Corporate Photography Pricing

Determining the right price for your services can take time since there are many factors to consider. However, it’s crucial to set a fair price that reflects your experience, expertise, and the value you provide to clients.

Here are some tips for setting up your corporate photography pricing:

  • Consider your experience: If you’re starting in the industry, you may need to charge lower prices than more experienced photographers. You can gradually increase your rates as you gain experience and build your portfolio.
  • Offer packages: Providing different packages with varying prices can help clients choose what works best for their needs and budget. For example, you could offer basic packages with fewer photos or more extensive packages with additional features such as retouching or printing services.
  • Be transparent: Communicate your pricing clearly and transparently so clients know what they’re paying for upfront. Avoid hidden fees or unclear terms that could lead to confusion or misunderstandings.
  • Provide detailed quotes: When providing quotes for potential clients, including all expenses such as travel costs, equipment rentals or purchases, and post-production work fees, if applicable.

Conclusion: Mastering Corporate Photography Tips

In conclusion, mastering corporate photography requires combining technical skills and interpersonal abilities. Understanding the difference between corporate and commercial photography is crucial for success in this field. Becoming a corporate photographer demands skills such as lighting, composition, and post-processing techniques.

Simplicity is key. Choosing the right background for your photoshoots can make or break your images. Props and proper lighting play an essential role in creating a professional look.

Advanced lighting techniques, such as lens selection for low light and shallow depth of field, are necessary to create stunning portraits. Keeping hair, makeup, and backdrop simple yet professional is also essential.

Dealing with people can be challenging; however, making your subjects comfortable is vital to capturing great shots. Perfecting posture by leaning forward in corporate headshots establishes a connection with your subject.

Expanding beyond traditional boardroom portraits can lead to unique shots that stand out. Camera tethering tips provide better control over your images while retouching tips enhance their quality.

For more info Watch the video “How to Shoot corporate headshot photography” below:

FAQ’s

Shoulder angling involves positioning the subject’s shoulders at an angle to the camera to create a more flattering and dynamic portrait.

Making your subjects comfortable involves creating a relaxed atmosphere, engaging with them, and providing clear instructions throughout the shoot.

The props you use in your corporate photographs should be simple and professional. Examples include laptops, briefcases, or office chairs.

When choosing a background for your photoshoots, ensure it complements the subject without being too distracting or cluttered.


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