Family Photography Pricing Guide in 2023

Photo by Migs Reyes

Are you a professional photographer struggling to price your family portrait session services appropriately? It can be challenging to determine the value of your skills and time, especially when considering factors such as equipmenttravel fees, and packages offered. Many photographers face this challenge when pricing their photographs, so we put together our complete family photography pricing guide to help.

Fair compensation is crucial for sustaining your business and ensuring your clients receive high-quality photographs. That’s why this article provides a comprehensive guide to family photography pricing, including factors to consider, pricing information, and tips for photographers.

Remember, the price of a portrait session includes many factors, including the cost of the photographer’s time, talent, and edited images.

As an innovative photographer, you understand the importance of staying informed about industry trends while valuing your worth as a professional.

This guide will help many photographers make informed pricing decisions based on their unique circumstances and skillset. Whether you specialize in family photographs or other areas, setting the right price for your services is crucial.

Whether you’re just starting or have years of experience in family photography, photographers need to adjust prices accordingly as their skills improve and business grows. That applies to both photographs and products.

Photo by Yulia Goncharuk

Key Takeaways

  • Factors to consider when pricing family photography services include equipment, location, travel fees, packages offered, photographers’ expertise, quality of photographs, price range, and products available.
  • Knowing the quality of your products and offering a unique service experience can justify a higher price point on Peerspace than your peers.
  • Charging a flat rate for professional photography services and adding prices for individual photographs is a common pricing practice among family portrait photographers.
  • These pricing tips can apply to portrait, product, and wedding photographers. Ensure that the price of your photographs is reasonable for your customers and profitable for your studio.

Knowing Your Cost of Doing Business

As a Professional photographer specializing in family portraits, you must know how much to charge for your services. One of the most crucial factors in determining your pricing strategy is understanding the cost of doing business as a professional photography service. By calculating your business costs accurately, you can set prices that help you earn a profit while remaining competitive in the market for photographs.

Understanding Your Business Costs

The first step in determining your cost of doing business as a photographer is identifying all the expenses necessary to keep your photography business running. These overhead costs include studio rent, equipment maintenance, software subscriptions, marketing expenses, website hosting fees, insurance premiums, and photographs. To save on studio rent, consider using peer-to-peer rental platforms like Peerspace.

To calculate the total overhead cost as a professional photographer, add all recurring costs, like rent, equipment, utilities, and subscription services for a given period (such as a year or month). Then divide by the number of sessions you typically shoot during that period to get an average overhead cost per session for producing high-quality photographs.

Including Time and Labor Costs

Another essential factor for photographers to consider when calculating their family portrait photography pricing is the time and labor required for each session. That includes the time spent shooting images and editing photos, developing the proofing album, communicating with clients, managing finances and paperwork, and marketing yourself.

To determine how much time you spend on each session, track all activities related to each job over several weeks or months. It applies to all types of photographers, including family portrait photography pricing. If you are a family photographer, include family photo shoot sessions in your tracking.

For photographers specializing in taking photographs for families, it is important to keep track of the time spent on each session and multiply this amount by an hourly rate that reflects what you would pay yourself if working for someone else.

Pricing Factors

When considering factors to determine your pricing for family portrait photography, you should consider various expenses. Equipment costs are a significant factor for photographers, as professional cameras, lenses, and other gear can be expensive.

Additionally, photographers should consider expenses such as studio rental fees or travel costs when planning a shoot for their photographs. Finally, the time spent on pre- and post-production tasks like photo editing and communication with clients also affects the pricing of a shoot.

It’s essential to do market research to ensure fair pricing that reflects the cost of doing business while offering a unique experience for clients. Understanding what other photographers in your area charge can help guide your decisions, but it’s also important to know your worth and value as a photographer.

When determining whether to charge hourly or a flat fee for your family portrait photography pricing, consider the market research you’ve conducted on other photographers in your area and what clients are willing to pay for a unique shoot experience that produces stunning photographs.

The average family portrait photographer charges between $150 and $5000 per hour for taking photographs, while packages usually start at around $200-$300 and increase with experience. Remember that family portrait packages can range from $300+ in metropolitan areas, depending on the number of photographs taken.

Once you have determined how much it costs to provide each family photo shoot session, you can add a markup to cover your time and expertise in family portrait photography pricing. A typical markup ranges from 20% to 50%, depending on factors such as experience level, location, competition, and the quality of your photographs.

Considering all these factors when setting prices for family portrait photography services, you can provide high-quality work while ensuring profitability for your business.

Adding Sales Tax to Your Pricing

Adding sales tax is another crucial aspect of pricing family photography services. Depending on where you live, you may be required to collect and remit sales tax on your photography services, including photographs.

Research the sales tax laws in your state or country to ensure that you comply with legal requirements and avoid potential penalties. Be sure to factor in the appropriate sales tax rate when setting prices for your family photography services. Be sure to consult with a tax professional.

Structuring Family Photography Pricing to Meet Client Needs

As a family photographer, it can be challenging to determine the proper pricing structure for your clients. You want to ensure you’re offering fair prices while covering your expenses and time spent on each session. 

Photo by Sergio Capuzzimati

Duration of the Family Session

One of the most critical factors to consider when pricing family photography sessions is the duration of the shoot. Longer sessions will require more time and effort from you and be priced higher. On average, a typical family photography session lasts around one hour, but you may need to adjust this based on your specific needs or client preferences.

Pricing that Reflects the Number of Family Members

Another important consideration is the size of the families that you’ll be photographing. Larger families will require more time and effort from you, so factoring this into your pricing structure is essential. Consider charging per person or creating packages based on family size.

Lighting and Studio Rental Costs

If you’re shooting family photos indoors or in a studio setting, lighting, and rental costs should also be factored into your pricing structure. You may need to invest in additional lighting equipment or rent a studio space for specific family photo shoots, which can add up quickly if not accounted for in your pricing.

Adapting Wedding Photography Packages

Many photographers offer wedding photography packages that are adaptable for family sessions. For example, if you offer engagement photo shoots as part of a wedding package, consider offering similar sessions for families looking for professional photos without getting married.

Flexible Pricing Options

Offering flexible pricing options can help meet diverse client needs while ensuring you’re fairly compensated for your work, especially regarding family photo shoots. Consider offering different packages at various prices or allowing clients to customize their packages based on their specific family photo shoot needs.

Creating Packages for Family Portrait Photography

As a family photographer, creating packages for your clients can effectively market your services. You can cater to different budgets and needs by offering various options while increasing your revenue.

Photo by George Milton

Benefits of Offering Family Portrait Packages

Creating packages for family portrait photography has several benefits. Firstly, it allows you to offer different options to clients with varying budgets and needs. That means you are more likely to attract a broader range of clients who may have yet to consider your services.

Secondly, by bundling services together in a package deal, you can increase the perceived value of your offerings. Clients may be more willing to pay a higher price upfront for a family photo shoot if they feel like they are getting more for their money.

Finally, offering family photo shoot packages can help streamline your business operations. Setting prices and offerings makes it easier for clients to understand what they will receive from working with you.

Different Types of Family Portrait Packages

There are several types of family portrait packages that you can create depending on your target audience and niche. Here are some examples: – Family photoshoot packages – Portrait photo shoot options for families – Customized photo shoot packages for families – Family photo session packages – Personalized family photo shoot experiences

  • Basic Package: Includes a one-hour photo session at a location of the client’s choice and ten edited digital images.
  • Premium Package: Includes a two-hour photo session at multiple locations and 20 edited digital images.
  • Mini Session Package: Includes a 30-minute photo session at a specific location during certain times of the year (e.g., holiday season).
  • Newborn Package: Includes maternity and newborn photo sessions and edited digital images from each session.
  • Extended Family Package: Includes photoshoots for multiple families or generations at once.

How to Price Family Portrait Packages

When pricing your family portrait packages, it’s essential to consider several factors. Firstly, you should factor in your time and expertise as a photographer. Secondly, consider the cost of any equipment or props you may need for the shoot.

Thirdly, you should research what other family photographers in your area charge for similar packages. That will give you an idea of the market rate and ensure your prices are competitive.

Finally, it would help to consider how much profit you want to make from each package, including those for family photo shoots. You may want to offer discounts for larger packages or repeat clients for family photo shoots to encourage customer loyalty.

Tips for Marketing Family Portrait Packages

To effectively market your family portrait packages, there are several strategies that you can employ:

  • Use social media platforms like Instagram and Facebook to showcase your portfolio and promote your family photo shoot packages.
  • Offer referral discounts or incentives for clients who refer their friends and family members.
  • Partner with local businesses such as event planners or baby stores to offer joint promotions.
  • Attend local events such as fairs or festivals to promote your services and network with potential clients.

Offering Edited Digital Images for Sale

Family photography is about capturing memories and creating lasting keepsakes that families can treasure for years. While traditional prints and albums are still popular, edited digital images have become an increasingly popular product in recent years.

The Popularity of Edited Digital Images

Edited digital images are popular among clients because they offer the flexibility to print photos themselves or share them online with friends and family with a digital download link. Online galleries make selling and delivering digital downloads easy, so you can reach a wider audience without worrying about printing costs or shipping fees.

The Importance of High Resolution

High resolution is critical. Clients who want to print their photos will need high-quality files that can be enlarged without losing detail or clarity. Ensure your clients understand the importance of high resolution so they know what to look for when selecting their favorite photos.

Specialty Prints and Albums

While edited digital images are an excellent option for many clients, some may also prefer physical prints or albums. Consider offering specialty prints like canvas wraps or metal prints, which add a unique touch to any home decor. You could also create custom-designed albums that beautifully showcase your client’s favorite photos.

Proofing Albums

To help clients select their favorite images for editing, consider creating proofing albums that showcase the best shots from each session. That allows clients to see what they’re getting before making a purchase, which can help increase sales and customer satisfaction.

Special Deals for Repeat Clients and Referrals

As a family photographer, building client relationships is crucial to your business’s success. One way to do this is offering special deals for repeat clients and referrals.

Photo by Flo Dahm

Repeat Clients Get Special Discounts

Rewarding loyal customers is an excellent way to show them how much you appreciate their business. By offering discounts or other incentives, you can encourage them to keep coming back to you for their photography needs.

You could offer a percentage off their next session or a free print with their order. You could also create a loyalty program where clients earn points for each session they book with you, which they can redeem for free prints or other rewards.

Whatever method you choose, ensure it’s easy for clients to understand and take advantage of. Include information about your loyalty program on your website and email communications with clients.

Referral Program for Clients

Word of mouth is one of the most powerful marketing tools available, so don’t be afraid to ask happy clients to refer their friends and family to you. To encourage referrals, consider offering a program that rewards the referring client and the new client they bring in.

For example, you could offer $50 off the referring client’s next session and $50 off the new client’s first session. Or you could offer a free print or other incentive for each referral.

Ensure your referral program is easily understood and promoted on your website, social media channels, and email communications with clients.

Specialty Packages for Beginners

Not all potential clients are experienced in hiring photographers or know what they want from a photo session. To attract these beginners, consider creating special packages catering to their needs.

For example, you could create a “Newborn Photography 101” package with tips on preparing for the session and basic poses and props. Or you could create a “Family Photo Session Starter Pack” that includes a consultation to help clients choose outfits and locations.

By offering these special packages, you can attract new clients who may have yet to consider hiring a photographer. Promote them on your website, social media channels, and email communications with clients.

Charge Travel Fees for Certain Locations

You may travel to different locations as a family photographer to capture the perfect family portrait. While exploring new places and meeting new families is exciting, it’s essential to consider the cost of transportation and time spent traveling. This is where travel fees come into play.

What are travel fees?

Travel fees are additional charges that cover the cost of transportation and time spent traveling to a location outside your service area. Some photographers may have a set travel fee, while others may charge based on distance. These fees are typically added to the session fee and can vary depending on the location.

How do you determine your travel fee?

When determining your travel fee, consider distance, time spent traveling, and any expenses incurred (e.g., tolls, parking fees). You can calculate your travel fee by estimating and adding these costs to your session fee.

It’s essential to be transparent about your travel fees upfront so that clients know what to expect. Consider including information about your travel fees on your website or in your pricing guide so clients can make an informed decision before booking with you.

Why charge travel fees?

Charging travel fees allows you to cover the cost of transportation and time spent traveling without sacrificing profit margins. It also ensures you’re compensated fairly for any expenses incurred during the trip.

Due to increased time and expenses, popular or remote locations may have higher travel fees.

What about hidden fees?

It’s essential to be transparent about all fees associated with a photography session upfront. That includes both session fees and additional charges such as travel or print costs.

To avoid any confusion or surprises for clients, consider outlining all fees in a pricing guide or on your website. This way, clients can make an informed decision before booking with you.

Conclusion of Family Photography Pricing Guide

Congratulations! You now have a comprehensive guide to help you structure your family photography pricing. You can confidently set your prices by considering the factors that affect pricing, knowing your business costs, and creating packages that meet client needs.

Remember to offer special deals for repeat clients and referrals, charge travel fees for locations, and consider selling edited digital images.

In summary, setting your family photography pricing can be daunting, but by following this guide, you can ensure that you are charging what you’re worthwhile also meeting your clients’ needs. So go ahead and start building your pricing strategy today!

For More Tips Watch “How to Price your Photography *The Right Way*” below:


Your cost of doing business includes all expenses related to running your photography business, such as equipment costs, insurance fees, marketing expenses, etc. To determine this cost accurately, keep track of all expenses throughout the year and divide it by the number of sessions or projects completed.

Offering discounts on packages is a great way to attract new clients or incentivize repeat customers. However, be sure to factor in any discounts when calculating your cost of doing business to ensure that you are still making a profit.

A typical family photography package may include a certain number of hours of shooting time, edited digital images delivered through an online gallery or USB drive, and prints or albums at an additional cost. Consider including add-ons such as hair and makeup services or extended shooting time to make your package more attractive.

Travel fees will vary depending on the distance traveled and associated expenses such as gas or lodging. Research the average cost of travel in your area and consider charging a flat rate or a percentage of the total session cost.

 Utilize social media platforms such as Instagram and Facebook to showcase your portfolio and attract potential clients. Consider partnering with local businesses or offering referral incentives to expand your reach. Attend local events and fairs to network with potential customers in person

Family photography packages typically include post-production services such as color correction, retouching, and album design. Digital delivery of images is standard, with some photographers offering print options.

Pet restrictions may incur additional fees, but some photographers are experienced with pets and offer pet-friendly locations. Grooming recommendations and behavior tips can help ensure a successful shoot.

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