Novice to Pro: Learn How to Become a Product Photographer 2023

Are you fascinated by photographing products and eager to dive in? You’re in the right place! This guide will walk you through the steps to break into product photography and turn your passion into a thriving business. We’ll cover all the crucial stages, from equipment, lighting, backdrops, editing, marketing, and everything else to get started!

Key Takeaways

  • Understand different product photography styles to find your niche
  • Develop and refine your photography skills, focusing on product-specific techniques.
  • Invest in essential equipment such as a DSLR camera, prime lenses, lighting gear, and editing software.
  • Master lighting techniques to highlight product details effectively.
  • Proper product photography lighting is crucial to avoid shadows and achieve the best pricing for your products.
  • Choose backgrounds and props that enhance without distracting from the product.
  • Practice and experiment to develop a unique style and build a strong portfolio.
  • Seek learning opportunities from experienced photographers through workshops or courses.
  • Showcase your best work through a compelling portfolio.
Photo by
Ali Bakhtiari

Understanding the Need for Product Photography Business

Product photography involves taking high-quality images of products in a studio for marketing and advertising purposes to showcase the product’s features and benefits to potential customers. This project requires business skills to ensure pricing is competitive and profitable.

Product photography is a specialized branch of commercial photography that focuses on capturing the best possible images of products to highlight their features and drive sales.

Consider this: When browsing a website or flipping through a catalog, consumers rely heavily on product images to assess the quality, functionality, and aesthetic appeal of equipment they’re interested in purchasing. Technical photography plays an essential role in showcasing the features of the products and helping consumers make informed purchase decisions.

That is where technical product photographers with studio and equipment come into play – by utilizing their technical skills, they create visually enticing photos that showcase products in their best light, ultimately helping businesses increase sales and build brand recognition.

Types Of Professional Product Photography

As you venture into the field of product photography, it’s essential to understand its different types and styles to determine which suits your talents and preferences best. Here are some of the most common types of product photography that require a studio, equipment, light, and business skills:

  1. Studio Product Photography refers to taking clear, detailed images of products against a plain background, often white or black. It requires equipment such as cameras, lighting, and tripods for stability. Proper light is crucial to bring out the details of the product. E-commerce websites and catalogs lean on this niche heavily.
  2. Lifestyle Product Photography is when products and equipment are placed in a real-life setting with the right light, giving potential customers an idea of how the item will look and function in their lives. This approach is helpful for businesses that want to showcase their products while also providing a learning experience for their target market.
  3. Ghost Mannequin Photography is used mainly for clothing and accessories. It involves placing products on a mannequin using appropriate equipment and light, then editing the image to remove the figure, creating a floating effect.
  4. Macro Product Photography uses extreme close-up shots highlighting textures or intricate details of small-sized items such as jewelry.
  5. Flat Lay Photography involves arranging multiple products neatly on a flat surface and photographing them from above. It’s widely prevalent on social media platforms like Instagram.
  6. 360-Degree Product Photography captures multiple images of a product from various angles using light to create an interactive 360-degree view for online shoppers. Businesses in need of an immersive shopping experience can benefit from this technology.
  7. Grouped Product Shots showcase multiple related products together in one image, meeting the need to promote entire collections or bundles effectively.

By exploring these various types of product photography, you can successfully adapt your skills to meet each business client’s specific requirements. Remember that practice makes perfect, so don’t be afraid to experiment with various techniques to develop your unique style within product photography.

Essential Skills And Equipment For Product Photos

In this section, we’ll learn about photography skills, cameras, lenseslighting equipmentbackdrops, props, and editing software essential for successful product photography.

Photo by Robin McSkelly

Photography Skills

When starting your career as a product photographer, developing and honing your photography skills is essential, especially when venturing into product photography. Take the time to practice with different camera settings and techniques that will allow you to capture the perfect shot of various products.

One great way to improve your product photography skills is by attending workshops or enrolling in online courses led by experienced photographers in the field. You must learn the importance of light in product photography. Therefore, these workshops and courses will teach you how to manipulate light to create stunning images that will help boost your business.

Additionally, seek feedback from other photographers or mentors who specialize in product and technical photography, as they can provide valuable insights and suggestions on further refining your product photographs.

Camera And Lenses

Choosing the right camera and lenses is essential for any product photographer. It’s important to have a DSLR camera with manual controls and interchangeable lenses when starting.

When considering lenses for business purposes, prime (fixed) lenses are often preferred over zoom lenses for their sharper quality and better low-light performance. For example, a 50mm or 60mm macro lens can be great for shooting small business products up close, while a wide-angle lens can capture more oversized items from farther distances without distortion.

It’s also vital for a successful product photographer to consider the sensor size of their camera when choosing a lens, as this will affect the focal length and field of view of their product photos. Professional product photographers should always consider the impact of sensor size on their work.

Lighting Equipment

As a business product photographer, lighting is crucial to achieving high-quality images. A ring light is one of the essential pieces of equipment for lighting.

In addition to a ring light, business modifiers such as diffusers and reflectors are vital in creating ideal lighting conditions for your product shots. Diffusers scatter the light source evenly, while reflectors bounce back the light onto the subject, giving it additional brightness and highlights.

With these tools at your disposal, even if you don’t have access to fancy gear or studio lights, proper techniques, and equipment will help you achieve good lighting for your product photos without breaking the bank. 

Backdrops And Props

As a product photographer, it’s crucial to have the right backdrops and props to showcase the products in the best possible way. Your backdrop should complement the product, make it stand out, and create visual interest without distraction.

Some popular options for product photos include solid white or black backgrounds for a minimalist look, textured backgrounds like wood or marble for added context and depth, or graduated color backgrounds that gradually fade from one color to another.

Props can add an extra layer of interest and help tell the story behind your product. For example, if you’re shooting makeup products, you may want to use brushes or palettes as props to show the product’s application.

Remember not to overdo it with props – they should supplement rather than overpower your main subject. Choosing the correct number of props to enhance the overall composition without detracting from the product itself is crucial. That is especially important for capturing high-quality product photos.

Editing Software

As a product photographer, having access to quality editing software is essential in your workflow. Editing software allows for image adjustments and enhancements, ultimately enabling you to create high-quality and visually appealing e-commerce images.

The industry standard tools are Adobe Photoshop and Lightroom. This powerful editing tool offers layering options, advanced retouching tools, and color correction capabilities – all crucial components in producing flawless product photos.

When post-processing your product photos, an experienced eye can distinguish between good and great shots. Knowing how to edit your photographs successfully will give you an advantage over other photographers starting in the product photography studio industry.

Product Photography Tips and Techniques

This section covers topics like understanding the product, proper lighting and background, enhancing details and features, shooting in macro, and avoiding common mistakes.


Understanding The Product And Its Purpose

To be a successful product photographer, you must understand the products and their purpose. That means knowing the target audience, what they want in a product, and how your photos can help showcase those features.

Once you understand the purpose of the product, it’s easier to create images that will appeal to buyers. Consider highlighting specific features or using props to demonstrate the uses of the product.

Choosing The Right Lighting And Background

As a product photographer, your lighting and background can make or break your photos. Here are some tips for choosing the proper lighting and background:

  • Consider the type of product you photograph and the mood or tone you want to convey. Soft, diffused lighting works well for delicate items like jewelry, while brighter, harsher lighting can help showcase the details of electronics.
  • Natural light is great for product photography, but be mindful of shadows and reflections. Invest in good quality lights such as LED lights or strobes.
  • When selecting a background, aim for simplicity that enhances rather than distracts from the product. White or neutral backgrounds are popular choices, but consider other colors that complement the product, such as soft pastels.
  • Experiment with different textures like wood or fabric to add depth to your product photos in the product photography studio. Alternatively, use a seamless white backdrop for a clean, professional look.
  • Get creative with props but remember that less is more in product photography. Stick to props that enhance the product’s features without overwhelming it.

Enhancing The Details And Features

When it comes to product photography, enhancing the details and features of a product is essential for creating stunning photos that stand out. Detailed shots can highlight specific product features and help showcase products in action.

To enhance these details and features, consider using a macro lens or zooming in on your subject during post-processing. Additionally, props such as reflectors can help you control lighting and draw attention to certain areas of your product.

Shooting In Macro

As a product photographer, you’ll need to capture every detail of your subject. Shooting in macro allows you to capture extreme close-ups and highlight detailed information.

100mm macro lens is an excellent choice for product photography. It allows you to focus on small subjects with great clarity.

One tricky aspect of shooting in macro for product photographers is managing depth of field – the range of distance that appears sharp in the photograph. Professional product photographers may need to experiment with different aperture settings to get it just right.

Avoiding Common Mistakes

Avoiding common mistakes can make a big difference in the quality of your images. Here are some tips to help you:

  1. Don’t rush – Take your time, and don’t rush through shooting products. By taking your time, you’ll be able to get better shots.
  2. Plan – Product photographers should plan and visualize the image they want to create before starting a shoot.
  3. Keep it simple – The image should focus on the product, so keep the backdrop and props simple.
  4. Use proper lighting – Proper lighting is vital in product photography as it allows for accurate color representation and enhances details.
  5. Watch out for reflections – Reflections can ruin a good shot when shooting glass products or other shiny surfaces. Use reflectors or diffusers to reduce unwanted reflections.
  6. Avoid overediting – Product photographers should avoid overediting their images as it can make them look unrealistic and unnatural, so keep editing minimal.
  7. Pay attention to detail – Ensure the product looks clean and well-presented before photographing it. Also, remember to check for stray hairs or debris in the shot that will impact the final image.

Remember that practicing these tips will help you master your skills in product photography while building a solid portfolio and attracting potential clients looking for their needs met by professional photographers in this field of work!

Editing And Post-Processing Of Product Photography

After capturing the perfect product shot, it’s time to enhance its beauty with editing and post-processing techniques. This section will explore the different methods you can use to improve your images and make them stand out.

Photo by Sirisvisual

Basic Editing Techniques

As a new professional photographer, you must learn basic editing techniques to enhance your product photography. Here are some essential editing techniques to get started:

  • Cropping – This crucial technique allows product photographers to adjust the composition of an image by removing unwanted areas.
  • Brightness and Contrast – As a product photographer, adjusting the brightness and contrast of an image can help make it look more vibrant and eye-catching.
  • Color Correction – Correcting color casts and adjusting hues can give your product photos a more accurate representation of the color.
  • Cloning – As a product photographer, the clone stamp tool is useful for removing unwanted objects or distractions within the image.
  • Sharpening – Sharpening an image can reveal details in the product, making it look more crisp.
  • Resizing – As a product photographer, ensuring your images are appropriately resized for web or print use will prevent them from being blurry or pixelated.
  • Removing Backgrounds – Removing backgrounds from an image using clipping path services can help achieve a cleaner presentation for products on eCommerce websites.

By mastering these basic editing techniques, you can produce high-quality product photos that stand out and attract potential clients quickly!


Retouching plays a vital role in product photography. It involves making subtle adjustments to the image to enhance the product’s appearance and impact on potential customers.

Standard retouching techniques include:

  • Removing dust, scratches, or blemishes from the product surface.
  • Adjusting color saturation and brightness.
  • Sharpening edges for a crisp look.
  • Creating consistent lighting across multiple images of similar products.

In most cases, retouching is necessary when live models or products are included in the shot to ensure their skin or surface looks flawless and natural.

Good editing can also help tell a story about the product being sold by emphasizing its features while minimizing distractions. And consistency is essential when it comes to successful post-production workflow in product photography; templates can save time and keep different photos uniform so that they all appear as part of one cohesive campaign aimed at capturing attention online or on e-commerce sites like Amazon or Etsy.

Color Correction

As a product photographer, you want to ensure your photos accurately represent the products you’re shooting. That’s where color correction comes in. With color correction, you adjust the colors in your photo to match the actual subject more closely.

The tool most commonly used by product photographers for color correction is Lightroom. It’s simple interface and powerful editing capabilities make achieving great results fast and easy.

Another helpful tip for product photographers is to use a gray card during your shoot to capture accurate colors from the start, minimizing extensive post-processing work later on.

Photoshop’s levels adjustment feature can also be used to correct specific colors. That is particularly useful for product photographers looking to enhance the colors of their images.

Clipping Path Services

Clipping path services are a crucial aspect of professional product photography. These services involve the manipulation of images by erasing, color masking, and altering transparency and color layers to ensure that the final image looks perfect.

Clipping path and masking are two important photo editing techniques in professional product photography.

Professional photographers often rely on clipping path service providers specializing in eCommerce photo editing to do their job correctly. A reliable photo cutout service ensures top-quality results, eliminating the need for photographers to spend hours manipulating images.

Building Your Product Photography Studio Business

To build your product photography business, you must create a solid portfolio, find potential clients through networking and social media outreach, consider stock photography sites or print sales to sell your images, and promote your work within the industry.

Photo by Josh Nuttall

Deciding Pricing and What to Charge to Photograph Products

Deciding on pricing for professional product photography involves several factors:

  1. Consider the cost of your time, equipment, and expertise. That includes the time spent on pre-production planning, shooting, and post-production editing.
  2. Consider the complexity of the project. More complex shoots that require additional equipment or specialized skills may warrant higher prices.
  3. Consider the market rates in your area.
  4. Research what other professional product photographers charge to ensure competitive rates. 

Photographers charge anywhere from $25 to $50 per image for individual product shots. Photographers charge a day rate ranging from $500 to $4,000 for larger projects. However, these rates can vary significantly based on location, the photographer’s experience, and the project’s specific requirements.

Building a Portfolio

As a new professional photographer, building your product photography portfolio is essential in showcasing your skills and attracting potential clients. Start by photographing everyday objects around you on a white background to demonstrate your technical photography skills.

Remember that your portfolio is a way to display your work and a crucial tool for potential clients to view and evaluate it. Make sure it’s visually appealing, easy to navigate, and showcases diverse types of product photography.

Finding Clients

Finding clients can be daunting for a new professional photographer in the product photography business. However, building your portfolio and establishing yourself within the industry is vital.

Another great way to find potential clients is by following companies on social media platforms, including Instagram and Twitter. Shoot a series of images featuring one of their products, tag them in a caption expressing love for their product along with some of your best photos from the shoot, and you might land yourself an opportunity to work with them in the future.

Networking events and joining relevant Facebook groups can also help connect with other photographers who might have work available or know someone looking for photography services.

Selling Your Photos On Stock Photography Sites Or Print Sales

You may wonder how to make money from your images as a new photographer. One excellent option is to sell your photos on stock photography sites like Shutterstock, with over 200 million images available for purchase.

To successfully sell stock photos, developing a strategy regarding what types of images you take and how you market them is crucial.

It can also be profitable to turn your photography into products that sell, such as licensing your images for commercial use or selling prints of your work.

Networking And Promoting Your Work

Networking is a valuable tool for promoting your product photography business. Building relationships with other photographers, manufacturers, and potential clients can help you get your name out without spending too much money on marketing.

Personal recommendations and referrals are another effective way to promote your work as a professional photographer. If someone loves the work you did for them, they’re likely to recommend you to someone else who needs similar services.

This word-of-mouth promotion can be compelling, especially when starting in the industry. Specializing in product photography will also make it easier for clients looking specifically for those skills to find and hire you.


If you have a passion for photography and want to start a career in product photography, then this guide is the perfect starting point. By learning the essential skills and equipment needed for product photography and mastering techniques such as lighting, background selection, editing software, and understanding the products’ purpose, you will be well on your way to building a successful business in this exciting field.

Watch the “6 Skills to Become a Product Photographer” Video below:

Video by Chris Pieta


To become a product photographer, you’ll need to develop your photography skills and build a portfolio of product photos. You can start by practicing with your products or products from friends and family. You can also take courses or workshops on product photography to learn more about the craft and get professional feedback.

You’ll need a camera, lens, tripod, and lighting equipment to start shooting product photography. Some other useful tools include a reflector, white background, and photo editing software like Photoshop to refine the final image. The specific gear you’ll need can vary depending on the type of product you’ll be photographing and the look you’re trying to achieve.

One of the best ways to build a product photography portfolio is to create a photoshoot with products you can borrow from friends and family. You can also reach out to local businesses and offer to shoot their products for free or at a discounted rate in exchange for adding the photos to your portfolio. You must showcase various products and styles in your portfolio to demonstrate your skills and versatility.

Not necessarily. While starting your own product photography business can be a great way to build a profitable career, you can also work as a freelance photographer or find a job with a photography studio or e-commerce website. You’ll need to develop if you choose to start your own business.

The amount of money product photographers make can vary widely, depending on their experience, location, and the type of clients they work with. On average, product photographers can expect to make $35,000 to $70,000 per year.

There are many types of photography you can pursue, including portrait photography, landscape photography, wildlife photography, and more.

Photography can be a fulfilling and rewarding career for those who are passionate about it. However, it is important to understand the industry’s competitive nature and be prepared to work hard to succeed.

No, a photography degree is not necessary to get into product photography. Many successful product photographers come from various educational backgrounds and gained their skills through work experience and online courses.

Product photography can be applied to any type of product that needs to be photographed for commercial, marketing, or advertising purposes. This includes clothing, technology, beauty, food, and more.

The length of a product shoot depends on the project requirements, the number of products, and the complexity of the shots. Some shoots can last a few hours, while others may take several days or even weeks.

Lighting is crucial in product photography. Common lighting techniques include natural light, studio lighting, and a combination of both. The choice of lighting depends on the desired outcome of the shoot, the type of product, and the location of the shoot.

While a professional studio can provide a controlled environment for product photography, it is not always necessary. Many successful product photographers work on location and use natural lighting or portable studio equipment. What’s important is to have the necessary tools and skills to create high-quality shots.

There are many online courses available that can help you improve your product photography skills. Some popular ones include courses on lighting, composition, and post-processing techniques. Websites such as Skillshare and Udemy offer a variety of courses for all skill levels.

While formal education is not required, it can give you an advantage in the competitive photography industry. You can take online courses, attend workshops, or pursue a degree in photography to gain knowledge and skills.

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